Rates

Pricing for field reviews and catchment walks

Rates reflect travel inside Hanoi, time on the floor, and the written briefing. Multi-outlet schedules and travel beyond the city are quoted after we see the branch list.

Neighborhood Chain Store Review

A structured on-site review of a chain outlet covering storefront presence, aisle flow, category mix, staffing cues, and how the branch compares with nearby competitors.

One full store day plus two days of write-up · Greater Hanoi neighborhood branches; travel outside Hanoi by arrangement

From 8,500,000 VND per outlet

Scope details

Competitor Corridor Walkthrough

A same-day comparison of three to five chain and independent stores along one neighborhood corridor, useful when a district is shifting assortment or opening hours.

One field day · Hanoi neighborhood shopping streets

From 6,200,000 VND per corridor

Scope details

New Location Catchment Read

Before a lease is signed, we walk the surrounding blocks to note foot paths, rival banners, residential density cues, and how existing chains already serve the pocket.

Two half-days of walking plus a short memo · Candidate sites across Hanoi

From 9,800,000 VND per candidate site

Scope details

Category Shelf Observation

Focused observation of one or two product categories across selected chain branches—facing, gaps, private label presence, and promotional clutter.

Half-day per branch cluster · Agreed Hanoi outlets

From 4,500,000 VND for a three-branch sample

Scope details

What shapes an estimate

  • Number of outlets and distance between them
  • Whether competitor stores are included in the same day
  • Need for evening or early-morning hour checks
  • Depth of photography and translation of notes into English or Vietnamese discussion calls

These figures are informational starting points. Deposits, travel expenses outside Hanoi, and rush turnarounds are confirmed in writing before fieldwork begins.

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